User interface design problems may be the cause of thousands of dollars per day in lost revenue! When considering your paid costs can you afford not to look into enhancing your conversion rates? What would happen to your company’s overall ROI if your conversion rate increased by only 2%? Is a 2% conversion rate increase enough to make an impact? You Bet! What if you raised your conversion rate in all e marketing channels to 4%? Serious about increasing your company’s sales? Contact us
Example 1% Conversion Rate
Conversion rate of 1.0% - ASP $65.00 - CPC $0.88 – Traffic 1000 Clicks
($65.00 ASP x 1.0% of the 1000 consumers who purchase 10 Orders X $65.00) = $650.00 in Sales
- ad cost at Avg 0.88 cents CPC x 1000 clicks = $880.00
Sales - Cost =ROAS - $230.00 Daily - $6,900.00 Monthly - $82,800.00 Yearly

Example 2% Conversion Rate
Conversion rate of 2.0% - ASP $65.00 - CPC $0.88 – Traffic 1000 Clicks
($65.00 ASP x 2.0% of the 1000 consumers who purchase 20 Orders X $65.00) = $1,300.00 in Sales
- ad cost at Avg 0.88 cents CPC x 1000 clicks = $880.00
Sales - Cost = ROAS $420.00 Daily $12,600.00 Monthly $151,200.00 Yearly

Example 3% Conversion Rate
Conversion rate of 3.0% - ASP $65.00 - CPC $0.88 – Traffic 1000 Clicks
($65.00 ASP x 3.0% of the 1000 consumers who purchase 30 Orders X $65.00) = $1,950.00 in Sales
- ad cost at Avg 0.88 cents CPC x 1000 clicks = $880.00
Sales - Cost = ROAS $1,070.00 Daily $31,100.00 Monthly $385,200.00 Yearly

Example 4% Conversion Rate
Conversion rate of 4.0% - ASP $65.00 - CPC $0.88 – Traffic 1000 Clicks
($65.00 ASP x 4.0% of the 1000 consumers who purchase 40 Orders X $65.00) = $2,600.00 in Sales
- ad cost at Avg 0.88 cents CPC x 1000 clicks = $880.00
Sales - Cost = ROAS $1,720.00 Daily $51,600.00 Monthly $619,200.00 Yearly

ASP - Average Sales Price
CPC - Cost per click
Conversion Rate = Percentage of consumers who make a purchase
ROAS = Return on advertising spend

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